One of my most stable brands that i have been working with over the past couple of years is Mosmann Australia. For those playing at home and who have impecable fashion sense in mens underwear will recognise this brand as they are making massive headway and are capturing some serious market share.
Mosmann contacted me with an exciting new venture which was for them to move into womens underwear but continuing with their current asthetic which is so prevalent in the mens line. We teed up a few models from Scoop & Chic Model Management, scored a luxary inner sydney apartment and shot in a natural light relaxed feel.
Here are some of the images we got on the day, in addition – check out the Mosmann Australia page for more of the work.